We constantly scout the European ecosystem for undervalued, underperforming, and underexploited assets. From unknown passionate content creators to floundering indoor arenas.

Our multifaceted team, with over 25 years of experience in the basketball and experiential industries, can evaluate the unrealized potential of identified opportunities. We generate our competitive advantage by understanding the trends of an ever-evolving market and leveraging the accumulated knowledge of our commercial, production, and creative teams.

We provide funding, creative direction, production expertise, and access to our commercial pipeline. We aim to incorporate innovative approaches and technological improvements to elevate their potential to the next stage.

Our goal is to build long-lasting partnerships in all our endeavors. Our projects are designed to grow and evolve, adapting to changes in the ecosystem or the needs of our partners.